A hands-on guide to the use of quantitative methods and software for making successful business decisions.
The appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgement and the ability to utilise quantitative and qualitative approaches, Data Driven Business Decisions introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel®, uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty.
Grounded in the author’s own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions.
Data Driven Business Decisions is an excellent book for MBA quantitative analysis courses or undergraduate general statistics courses. It also serves as a valuable reference for practicing MBAs and practitioners in the fields of statistics, business, and finance.
As organisations turn their thoughts to managing the dissemination of big data, one question that arises is how to maintain individual privacy without restricting the usefulness of data.
We have worked in collaboration with government agencies around the world to develop a unique solution that addresses data privacy concerns without compromising the flexibility of a self-service data dissemination system. The Space-Time Research SuperSTAR Suite incorporates a range of approaches to confidentialise data while retaining data utility. Our approach prompts data driven behaviour and allows organisations to fully understand the wealth of knowledge hidden within their data, leading to better decisions on the part of policy makers and better outcomes in the long term. The Catholic Education Office have experienced this effect and will be discussing how data dissemination has led them to make more data-driven business decisions.